Stephen Taylor Sweet Concepts Success is Associated With Learning From Rejections and Failures

Sweet Concepts and Creative Concepts belong to the Promo Concept Group founded by Stephen Taylor. He has a degree in Economics & Politics from Leeds University. His dream was to become a businessman, so he sold computer programs or made small profits running a tuck shop. He says that doing business is like sports – players change, strokes change but game-playing basics are the same. In business, the elements involved are marketing, finances, supplier, and customers. The way a person interacts is also similar but outputs differ.

Before becoming the founder of Stephen Taylor Sweet Concepts, he worked as a bond trader and consultant. The jobs suck but he learned how to talk with employees and how to manage people. Within a couple of years, he got the idea of creating wrapped mints that hotels and restaurants served in an unhygienic manner. He saw how germ-filled hands reached to grab unwrapped mints placed in the bowl at the payment counter.

In 1993, Sweet Concepts was established but Stephen learned that marketing was challenging. He had to visit every hotel and resort to selling the wrapped mint with a Thank You message. It took six months to sell the entire first batch, but he received instant feedback from customers and developed a great customer relationship.

Stephen Taylor Sweet Concepts sells personalized confectionery because he knows that every corporate needs strategic marketing. A well-thought-out corporate gift can help corporates stand apart from competitors, maintain healthy relationships with their clients and customers, attract new clients, impress existing customers, and increase sales and revenue. Stephen has made a lot of effort in innovating products like the patented Mini Mint-It Cube, Mini Twister, and the Panoflex Cable.

The right corporate gift can even motivate prospects to become clients. Studies show that 80% of consumers say they are more likely to do business with a company that offers personalized experiences. The right gift at the right time can result in prospects taking the desired step, like customized laptop sleeves, bespoke clothing, personalized pen, and more.

Stephen did not reach the peak without experiencing failures and rejections. However, he learned several valuable lessons from rejections and failures. It taught him persistence and to become more adaptable and flexible, to change strategies and approaches when things don’t work out.

He advises new entrepreneurs to be humble and acknowledge their mistakes and shortcomings, as well as learn from them. A businessman can learn to bounce back from setbacks and keep moving forward, even in the face of adversity.

Rejections and failures have made Stephen an inspiring businessman, who thinks creatively and finds new and better ways of building unique corporate promotional products. He feels that businessmen can use rejections and failures as opportunities for growth and learning, which can help them become more successful in the long run.

Stephen Taylor Sweet Concepts also supports local charities and generous causes. For Stephen everything is not business, sharing success with the community also matters. For three decades, he has been participating in strengthening the local community not just with funds, but even with voluntary work.