Businesses need to create a website that is impressive, engaging, and generates quality leads that convert to customers. There are many kinds of web design companies – good and bad. Some offer excellent customer service but web design quality can damage SEO. A few concentrate on SEO and not aesthetics, which means it ranks top but does not help in conversions.
Austin design firm, Lion’s Share Digital creates a customized design that suits clients’ needs and budgets. Check their portfolio to get an idea of their design capabilities and competence to deliver the desired results.
Several web design agencies specialize in website redesigning, local SEO, digital marketing, and more. Therefore ensure that the company you choose is experienced in doing what they claim to do. So, ask simple questions to the potential web design company before hiring.
Do you offer a custom-built website or use a pre-made template?
Reputable web design firms create a website from scratch. Building from scratch means your site is customized and unique. A customized website is expensive but will fulfill your needs. You can check your options and evaluate them against your budget.
How long will the web design & development project take?
Customized web design takes 8 to 10 weeks depending on your chosen plans and requirements. Anything short means corners will be cut. The time can also increase if you are not prepared with the domain, content, and few elements needed for the designing process.
Do you adhere to best SEO practices while creating websites?
The search engine optimization process optimizes for Google, so the website appears on top in SERPs. Web design firms differ, so everyone does not adhere to best SEO practices. Poor SEO practices can hinder website ranking, which leads to low traffic and negligible business.
On the other hand, black hat SEO techniques can get your site penalized or banned. White SEO tactics lay the foundation to increase your site’s visibility in organic searches.
Will you design a mobile-friendly website?
Responsive web design means your site is adjustable to any kind of screen. If the potential web design firm does not offer a responsive design option then look for another company. More than 50% of internet traffic comes from smartphones. So, if your site design is not responsive you will miss on considerable business opportunities.
Will the new site you design to drive traffic, generate leads, and increase revenue?
To enhance website traffic there are multiple ways like shares on a social media channel, paid ads, social ads, etc. traffic directed to your website is not sufficient. It needs to have a landing page that converts visitors to qualified leads. You can nurture the leads into customers via email strategy.
Your aim to invest in creating a new web design is to increase business ROI. If the potential web design firm doesn’t have an answer or a plan then move to another web design company.
Who will own the website after completion?
Some web developers claim website ownership. It means you are unable to make updates or changes without approval. If you don’t work with them then they completely take down your website. To avoid such a dilemma, ask upfront whether you will be the sole owner of the website after completion.
Work with professionals that give customers control of their website!